Privacy Policy

Effective Date: February 23, 2024

This Privacy Policy (“Policy”) describes how theprospecthollywood.com and The Prospect Hollywood (the “Company”) collects and uses your personal information. The Company reserves the right to modify this Policy at any time. Changes will be effective immediately upon posting on the Site, so please review this Policy periodically. If we make material changes to this Policy regarding our collection and use of personal information, we will email you if you have registered an email address with us.

Information We Collect

We collect personal information about you from you directly, as well as through automatic data collection technologies like cookies and web beacons.

Information You Provide to Us

When you order a product through the Site or make a reservation, we may collect your name, email address, phone number, physical address, and credit card information. This information is used to process your requests, fulfill your orders, or communicate with you regarding your requests. Your credit card information is encrypted and is not retained beyond the time necessary to fulfill your request.

We also collect your email address when you sign up for our email list. We use this information to provide you with special offers, promotions, and information about our services.

Information We May Collect Automatically

As you navigate through and interact with the Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including: details of your visits to the Site, including [traffic data,] [location data,] [logs,] and other communication data and the resources that you access and use on the Site; and information about your computer and internet connection, including your IP address, operating system, and browser type.

This Site uses cookies, which are small text files that are placed on a computer when visiting a website. Cookies permit us to distinguish you from other visitors to the Site. Cookies have a variety of purposes, including enhancing performance and functionality of a website, as well as compiling statistics. Cookies allow us to store your preferences so you don’t have to enter them each time you visit the Site.

Web browsers typically accept cookies by default, while also providing users the means to modify their settings and reject cookies. If you wish to disable cookies from the Site, you must do so in each browser, and on every device from which you may access the Site. This may change the way the Site functions.

Third Parties We Share Information With

We may share your personal information with our third-party service providers. These providers include companies, contractors, or individuals with whom we contract to provide us with administrative and support services. These services include web hosting, web analytics, diagnosing technical or service issues, marketing, email communications, administering our programs, fulfilling your requests or orders, and similar services. They are provided only the information that they need to perform their function or service on our behalf.

We may share your personal information in order to comply with laws and detect fraud. In an appropriate situation, we may share your personal information with governmental and/or law enforcement agencies, or to comply with any applicable law, regulation, governmental request or legal process. We may also share your personal information to enforce any agreement we have with you.

Targeted Advertising

We may engage certain third party ad networks to serve advertisements on our behalf across the Internet and to provide analytics services. These entities may utilize cookies (including within the ads) to collect device information and usage data from you such as your IP address, web browser, pages viewed, time spent on pages, how you use the Site, any links you click on, and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content or products, measure the effectiveness of ad campaigns, determine the proper amount of repeat views of a given ad, and deliver advertising and content targeted to your interests on our websites and other websites (also known as “interest-based advertising”).

To learn more about advertising networks and interest-based advertising, visit the Digital Advertising Alliance at www.aboutads.info/choices or the Network Advertising Initiative at www.networkadvertising.org/choices.

How We Protect Personal Information

We take reasonable security measures to protect your personal information from misuse, interference, and unauthorized loss, access, modification, or disclosure. We cannot guarantee the security of information you transmit over the internet, and we expressly disclaim any liability for any loss, misuse, or modification of such personal or confidential information.

Unsubscribing From Email Contact

If you have subscribed for email communication from us, you can opt out of those communications by clicking the unsubscribe link at the bottom of any email that you receive from us.

California Do Not Track Signals

California Business & Professions Code Section 22575(b) provides that California consumers are entitled to know how a website operator responds to “Do Not Track” (DNT) browser settings. DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked, such as by third party ad networks, social networks and analytic companies. We honor Do Not Track (DNT) and Global Privacy Control (GPC) browser signals: when your browser sends either signal, we treat it as a request to opt out of the sale or sharing of your personal information and of non-essential tracking technologies on this Site. For information about DNT, please visit: https://allaboutdnt.com/.

Shine the Light

The Company does not disclose personal information to third parties for those third parties’ own direct marketing purposes.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to know what personal information we collect about you, to request that we correct or delete it, and to opt out of the sale or sharing of your personal information, including sharing for cross-context behavioral advertising through tracking technologies on this Site. You can exercise that opt-out at any time on our Do Not Sell or Share My Personal Information page, where you can also change your consent preferences. We also treat the Global Privacy Control (GPC) browser signal as a valid opt-out request. To exercise your other rights, or if you have questions, email us at privacy@commonthreadhotels.com. We will not discriminate against you for exercising any of these rights.

European Visitors (GDPR and UK GDPR)

If you are in the European Economic Area, Switzerland or the United Kingdom, the General Data Protection Regulation (GDPR) and the UK GDPR give you additional rights. This section applies to you in addition to the rest of this Policy.

Who is responsible for your data

The controller of your personal information is The Prospect Hollywood, 1850 N Cherokee Avenue, Hollywood, California 90028, United States, operated by Common Thread Hotels. You can reach us at privacy@commonthreadhotels.com.

Why we process your data and on what legal basis

Reservations and stays (room bookings made through our booking engine): name, contact details, stay details and payment information. Legal basis: performance of a contract with you, and our legal obligations such as tax and accounting records.
Contact and enquiries (email, phone, and press or media requests): name, contact details and the content of your message. Legal basis: our legitimate interest in responding to you, or steps taken at your request before entering into a contract.
Newsletter and special offers: email address. Legal basis: your consent, which you can withdraw at any time using the unsubscribe link in every email.
Marketing and advertising cookies (Campaign Manager 360 conversion tracking, Triptease and the other services listed in our Cookie Policy): device and usage data as described above. Legal basis: your consent, given through the cookie banner. These cookies are not set until you accept them.
Website security and operation: IP address, browser type and technical logs. Legal basis: our legitimate interest in keeping the Site secure and working.

How long we keep your data

We keep reservation and payment records for as long as tax and accounting law requires, enquiry correspondence for as long as needed to handle your request, and newsletter data until you unsubscribe. Cookie lifetimes are listed in our Cookie Policy.

Where your data is processed

The Prospect Hollywood is located in the United States, and the service providers that handle reservations, email marketing and advertising for us are based there as well. Your personal information is therefore transferred to and processed in the United States. For these transfers we rely on the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Addendum, or the EU-U.S. Data Privacy Framework where the provider is certified under it. You can request a copy of the safeguards in place by contacting us.

Your rights

You have the right to:

access the personal information we hold about you and receive a copy of it;
have inaccurate or incomplete information corrected;
have your personal information erased, where there is no longer a lawful reason for us to keep it;
restrict how we use your personal information in certain circumstances;
receive the information you gave us in a portable, machine-readable format;
object to processing based on our legitimate interests, and object to direct marketing at any time;
withdraw your consent at any time, without affecting the lawfulness of processing carried out before you withdrew it.

To exercise any of these rights, email privacy@commonthreadhotels.com. We may ask you to verify your identity before we act on your request. We will respond within one month; for complex requests this period can be extended by a further two months, and we will tell you if that is the case. You can change your cookie choices at any time through the Manage Consent button on the Site.

Complaints

If you believe we have not handled your personal information lawfully, you can lodge a complaint with the data protection authority of the EU country where you live or work, or, in the United Kingdom, with the Information Commissioner’s Office (ico.org.uk). We would welcome the chance to address your concern first, so please contact us before you do.

Automated decisions

We do not use your personal information for automated decision-making that produces legal or similarly significant effects for you.

If you have any questions regarding this policy, please contact us by emailing us at privacy@commonthreadhotels.com.